Local SEO Boosts Organic Traffic by 453% in 12 Months
Achieved a +453% increase in organic traffic and a +418% boost in targeted keywords ranking in Google’s top 10 in 12 months. “HVAC San Jose” now ranks 1st for the primary keyword.
Challenge
Despite their years of experience and high-quality service, the company struggled to maximize online visibility and attract local customers through organic search. They needed to improve local search rankings to outperform competitors and increase service bookings via their website.
Outcome
In 12 months, the company saw a 450+% increase in organic traffic and a 400% rise in targeted keywords ranking in Google’s top 10. They also secured the top spot for “HVAC San Jose,” boosting local visibility and customer inquiries.
Solution
We began working with the client in May 2023, developing a tailored HVAC SEO strategy with a clear 12-month roadmap. After conducting a comprehensive site audit and competitor analysis, we created a promotion strategy to drive results. By leveraging WordPress SEO services, we gave the company a competitive edge in the local market.
Industry:
HVAC Service
CMS:
WordPress
Target Region:
San Jose, California
Background:
A San Jose-based HVAC service company, offering HVAC, plumbing, electrical, and refrigeration solutions, sought SEO expertise to enhance their online presence and drive more local traffic.
What We Did
Site Audit:
Identified issues like slow load speed, broken links, microdata markup, and sitemap accessibility, which were resolved to improve performance.Technical SEO Optimization:
- Improved website load speed.
- Implemented structured data for better search engine understanding.
- Fixed broken links and ensured proper sitemap indexing.
Competitor & Demand Analysis:
Conducted in-depth analysis to refine local HVAC SEO strategy.Keyword Strategy:
Selected effective keywords, optimized existing content, and created new service pages targeting local areas served.Backlink Strategy:
Focused on acquiring high-quality, industry-relevant backlinks to boost domain authority.Local Directories:
Ensured accurate business listings in local directories for better visibility.Google My Business:
Optimized the GMB profile with regular updates, reviews, and posts.NAP Consistency:
Ensured consistent Name, Address, and Phone number across all online platforms for improved local SEO.
Outcome:
Our SEO efforts significantly boosted the company’s visibility on search engine results pages, especially for key industry terms.
- Organic Traffic:
Increased by 453%, with 90% of visits coming from local traffic. - Keyword Growth:
Total keywords ranked in the USA grew from 1,115 to 4,362. Keywords in TOP 1-3 rose from 13 to 57, while those in TOP 4-10 increased from 43 to 233. Keywords in positions 11-20 jumped from 99 to 459, reflecting strong SEO progress.
Search Console Performance
- Clicks:
Increased by 26%, from 1,356 in May 2023 to 1,708 in May 2024. - Impressions:
Grew by 75%, from 109,444 in May 2023 to 191,755 in May 2024, signaling improved visibility.
Keywords Ranking
Achieved first-page rankings on Google for over 200 local keywords.
Conversions
- Service bookings through the website rose by 45%.
- Direct phone inquiries increased by 60%.
Key Takeaways
This case study highlights the power of a targeted SEO strategy in increasing online visibility and customer engagement for an HVAC company. Through technical optimization and a focused SEO approach, the company achieved remarkable results.
Key Results:
- 453% increase in organic traffic within a year.
- 418% increase in targeted keywords in Google’s top 10.
- Ranked 1st for the main keyword “HVAC San Jose.”
Key Takeaways:
Technical Optimization is Essential:
Ensuring fast load times, fixing broken links, and using correct microdata markup are fundamental for SEO success.Local SEO Drives Results:
A well-executed local SEO strategy, including Google My Business optimization and consistent NAP (Name, Address, Phone) information, is crucial for gaining visibility and traffic.Continuous Improvement is Key:
SEO is an ongoing process that requires regular adjustments based on market trends and competitor activities.Integrating Multiple SEO Tactics:
Combining on-page optimizations, backlink strategies, and local SEO efforts creates a powerful approach that improves overall performance.
Implementing these strategies with ongoing monitoring will ensure long-term growth and competitiveness. If you’re unsure where to start, our team is here to help!
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