Case Studies
SEO for Recruitment Company: 37% Increase in Organic Traffic in 6 Months
Achieved a 37% increase in organic traffic, driving an additional 700 visits in 6 months. Boosted keywords by 167 in the TOP-100 and gained 15 new keywords in the TOP-10, resulting in 2.06K total clicks.
Challenge
The client approached us in November 2023 to boost their search visibility and attract more clients. Challenges included low keyword volume, technical issues with the website’s JavaScript framework, and finding quality referring domains for backlinks. After conducting a competitor analysis and site audit, we developed a 6-month SEO strategy with on-page and off-page optimizations to drive results.
Solution
We identified and resolved issues with site structure, meta tags, crawling, and non-SEO friendly URLs during the audit. After optimizing high-traffic pages, conducting keyword research, and improving headers and meta tags, we focused on off-page optimization with guest posts and securing brand mentions. These efforts boosted search rankings and increased visibility for the recruitment agency.
Outcome
Achieved a 37% increase in organic traffic in just 6 months, with an additional 700 organic visits. We also saw a significant boost in keyword rankings, with +167 new keywords in the TOP-100 and +15 new keywords in the TOP-10. Overall, the campaign drove 2.06K total clicks, demonstrating strong growth and improved visibility.
Why Choose Us
Key Services Provided
Site Audit
Keyword Research & Strategy
On-page Optimization
Link Building
Technical SEO
“In just 6 months, we saw a 37% increase in organic traffic, adding 700 more visits. They boosted our keyword rankings with 167 in the TOP-100 and 15 new keywords in the TOP-10, resulting in 2.06K total clicks. Impressive work!”
The project focused on improving the visibility of a local recruitment agency in search results to attract more clients. With SEO for recruitment websites as a key traffic source, our goal was to boost their online presence and drive results over the next 6 months through targeted organic SEO strategies.
What We Did
SEO Audit
During the audit, we identified several key issues affecting the website’s performance:
Poor site structure and missing meta tags
Crawling issues
Non-SEO friendly URLs
Technical errors
These problems were addressed over time, improving the site’s overall functionality.
Technical Audit
A thorough technical audit revealed medium-priority issues impacting the ranking of key pages. We compiled a list of tasks for the developer to resolve these issues, including:
Analyzing high-traffic pages for top services
Assessing competitor strategies to identify strengths and weaknesses
Fixing pages that weren’t being indexed correctly
Page Optimization
Next, we focused on on-page SEO, which included:
Conducting keyword research for primary service pages
Reviewing current keyword positions and optimizing the structure of H1-H4 headers
Creating new meta tags (titles and descriptions)
Increasing internal anchor links to key service pages
Off-Page Optimization
We then moved to off-page optimization, where we:
Analyzed competitors’ backlink profiles
Created guest posts and outreach materials
Secured new mentions of the brand in local recruitment articles
Identified missing links and added them to relevant pages
External Promotion
A targeted external promotion strategy was implemented, including guest posts and business directory listings, to further boost the agency’s online visibility.
As a result, our B2B SEO efforts helped the client achieve higher search engine rankings, improved online presence, and attract more candidates and employers to their recruitment agency.
Outcome:
The number of clicks and impressions over the last 6 months showed significant growth, with a steady increase in visibility and engagement. The dynamics highlight improved performance in search engine results, resulting in more website visits and higher potential client interest.
Search Console Performance
Clicks:
Increased by 43%, from 9.44K in the previous 6 months to 13.5K in the last 6 months.
Impressions:
Grew by 98%, from 186K in the previous 6 months to 369K in the last 6 months, signaling improved visibility.
Keywords Ranking Positions:
Organic Keywords:
Increased to 884 keywords by May 2024, with the following distribution:
1-3 position: 9
4-10 position: 58
11-20 position: 200
21-50 position: 255
51+ position: 362
Organic Traffic:
Organic traffic has been on a steady rise, reaching over 800 average visits by May 2024, indicating successful SEO growth.
Conclusion
We implemented a tailored SEO strategy for a local recruitment agency in the Netherlands, enhancing their online visibility and search rankings. We addressed challenges like low keyword frequency, quality domain selection, and technical issues with a JavaScript-based site.
Key takeaways:
- Conduct comprehensive technical audits to identify and fix issues, especially for JS sites.
- Use targeted keyword research for on-page optimization of primary service pages.
- Optimize site structure with headers, meta tags, and internal linking; build a strong backlink profile.
- Regularly monitor and adjust strategies to maintain growth and competitiveness.
Our holistic approach drove significant improvements in search visibility and client acquisition for the agency.
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